Impulse point of sales — small, strategically placed display areas — are among the most effective tools to capture consumer attention and trigger unplanned purchases. The way a product is presented can be just as decisive as the product itself.

🛒 Impulse purchases are both a science and an opportunity
Several studies confirm: products placed near checkout areas or along key pathways are more likely to be purchased on impulse. Compact, mobile and highly visible equipment makes it easy to create these zones quickly and effectively, without disrupting the store layout.

📍 The right equipment makes all the difference


At Hydracooling, several models were specifically developed with this purpose in mind:

  • The Crystal, now redesigned, is a benchmark in flexibility — available with or without lids, featuring full mobility and clear side panels, it adapts easily to promotional campaigns and featured products.
  • Escape, Tangram and Uno are ideal for impulse points that demand compact, nomadic design with high visual impact.
  • Loto and Bingo provide practical solutions for seasonal displays, high-margin products or quick in-store activations.

 

🔄 Flexibility and mobility: your sales strategy’s best allies
With sturdy casters, compact dimensions and high exposure potential, these units can adapt to market dynamics in real time. Move, reposition or adjust them effortlessly, ideal for evolving campaigns, seasonal shifts or new in-store strategies.

💡 Think of your products as protagonists and give them a stage.
Creating effective impulse zones is more than a trend: it’s a smart way to boost sales, reinforce brand positioning and elevate the shopping experience.


With the right solutions, sales success is just a step away.